Simran Patankar
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STRATEGY & VISION
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To redesign the original Toronto Cupcakes website.
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To build a website that will entice buyers to shop for cupcakes and enjoy their experience.
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DRAWBACKS OF THE ORIGINAL WEBSITE
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Poor usability
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Not at all functional
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There is no task flow
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Not aesthetically appealing
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Poor Information presentation
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Lack of Dynamic Design
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No CTA option
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Poor Bounce Rate
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VISION FOR THE WEBSITE:
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Basic Information: Address, Phone Number, & Hours
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Link Directly to Social Media
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Spotlight Your Menu
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Optimize Online Ordering
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Offer Gift Cards and Merchandise
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Highlight Loyalty
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Include Enticing Photos
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Tell Your Story
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TARGET AUDIENCE
College Students
Housewives
Men wanting to buy a present
Working Females
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MOOD BOARD
•A vintage aesthetic.
•Use of hearts, balloons and similar graphics.
•The feeling of a food cart (bakery on wheels).
•Feminine look and feel.
•White negative space.
•Vibrant colors.
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COLOR PALETTE
